| MWW Group Promotes Tom Biro Vice President of Digital Media
EAST RUTHERFORD, N.J., Nov. 6 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced the promotion of Tom Biro to vice president of Digital Media. Biro has more than 10 years of experience in creating innovative social and digital media programs for clients across many industries. In this role, Tom will expand his leadership role as head of MWW Group's DialogueMedia team and continue to guide clients on the newest and most effective ways to reach their audiences on via the Internet. Since joining MWW Group in August 2005, Biro helped create the top digital media practice in the public relations industry. Creating breakthrough programs and innovative use of technology, Biro has advised clients on many strategies and tactics, ranging from search engine optimization and weblogs to wikis, social networks, online gaming and podcasts.
Sugar Inc. Acquires Style Blog Network Coutorture Media
SAN FRANCISCO, Oct. 9 /PRNewswire/ -- Sugar Inc. announced today that it has acquired Coutorture Media, the leading network of independent style publishers online. Coutorture Media will continue to operate independently at Coutorture.com. Coutorture Media is an online fashion community of over 230 of the most insightful, inspiring, and well-read style websites and blogs. Its Coutorture.com serves as a hub for the best fashion, streetwear, beauty and fragrance content available online. Network sites are hand picked by the editors to reflect the highest commitment to editorial integrity. Additionally, Coutorture aids traditional media outlets, designers, fashion retailers, and public relations firms in interacting with the wider new media style community. Following Sugar Inc.'s acquisition of ShopStyle last month, today's announcement further demonstrates the company's commitment to creating the best and most relevant online communities for women.
The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
Britain's new eco battle
At a recent commerce conference in India, where he was trying to sell the advantages of settling businesses in London, he was publicly berated about the city's air transport. An executive of an Indian company stood up and told him: 'Do something about Heathrow.' It is a sentiment shared by Ric Lewis, chief executive of the London investment company Curzon Global Partners. He spends much of his life flying in and out of cities to generate business for his firm. Lewis knows a thing or two about airports and his opinion about Heathrow is simple: it's a national embarrassment. 'Heathrow is the first experience many people have of the UK. That first impression should be saying, "Welcome to one of the best cities in the world". Instead it says all too often, "Caution: you're about to have a bad day".' That warning applies to any visitor heading into the airport, says Lewis, but particularly to business travellers.
Foreclosures Soared 79 Percent in 2007
Some properties may have received more than one notice if the owners had multiple mortgages.A late-year surge in the number of properties reporting foreclosure filings suggests that many are in the initial stages of the foreclosure process and could end up lost to foreclosure this year unless lenders or the government steps in, RealtyTrac said."It does appear that we're seeing a new batch of properties enter the process," said Rick Sharga, RealtyTrac's vice president of marketing.RealtyTrac is forecasting that the pace of foreclosure filings will remain steady, rather than accelerate during the first half of 2008."Assuming nothing else bad happens economically ... we will have exhausted the bulk of the worst-performing loans by the end of June," Sharga said, referring to adjustable-rate mortgage loans made to borrowers with poor credit.
Flow's finger on the Trigger
Good advertising, as you might have surmised, is supposed to trigger a response from consumers. And that is apparently what has happened with a recently introduced ad campaign from Flow Creative/Chicago for the Children's Garden at the Morton Arboretum in Lisle. This week, the arboretum learned the aforementioned campaign is the recipient of a Trigger Award, so named because the winning campaigns have done an especially good job of triggering consumer reaction. It's not hard to see why Flow's fanciful creations might have peaked interest in the 4-acre Children's Garden, which opened in the fall of 2005 after six years of design and development work. Each of four executions features freewheeling illustrations superimposed over images of smiling youngsters, and each execution includes the campaign tag line "Flourish." Each ad also incorporates the campaign theme line "the only garden that grows curiosity." And there is plenty to be curious about in this expansive children's offering, where kids can explore larger-than-life acorns, slide down giant tree roots, and play a matching game that teaches kids to identify trees, among other activities.
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