| 18.5 million saw Sarah Harding ads
The Foundation for Chiropractic Progress (F4CP) has issued a report card on its work for 2006. Its accomplishments include reaching more than 18.5 million subscribers to major publications with a positive public-relations campaign; the development of a board of directors and an advisory committee representing a cross-section of the chiropractic industry; and major financial support from chiropractic suppliers, associations, schools, and organizations. • Public relations and advertising. The Foundation engaged the services of CPR Communications. Since July, the agency placed ads featuring F4CP spokesperson Sarah Harding, Ms. Fitness USA 2006, appeared in Sports Illustrated, Newsweek, U.S. News, Business Week, New York Times, and the Health Magazine and reached more than 18.5 million subscribers.
De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
The Sears Wish Book Catalog Inspires its Holiday Marketing Campaign
HOFFMAN ESTATES, Ill., Nov. 6 /PRNewswire/ -- Millions of Americans remember the Sears Wish Book catalog with excitement -- and the hours they spent poring over each page, circling the gifts they wanted both to give and to receive during the holidays. Now, this year's return of the historic catalog has inspired Sears' new holiday marketing campaign, which launched November 4. Led by the tagline "Don't just give a gift, grant a wish," the integrated marketing campaign features an expanded, more diversified, multicultural media mix, including national television and radio spots, magazine insertions for jewelry and tools, and increased online media, plus new sears.com functionality, Wishing Hours sales promotions and sweepstakes, direct mail, circular, public relations and, of course, catalogs.
Visionary Dr. Pete Sulack and Matthew 10 International Ministries Name ...
LOS ANGELES, Oct. 25 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Dr. Peter Sulack and Matthew 10 International Ministries to facilitate public relations, strategic media relations and marketing communications. "As specialists in strategic faith-based media relations, WDC Media is honored to be named as the agency of record for Matthew 10 International Ministries and its founder Dr. Peter Sulack," says Susan Zahn, CEO of WDC Media. Our firm is looking toward a fruitful campaign that will heighten the brand awareness and compassionate ministries of our new client," said Zahn. "Dr. Pete Sulack is a visionary minister who through his Matthew 10 International ministries has already begun to reach tens of thousands in the near east with the message of hope and redemption through the Gospel of Jesus Christ," says Zahn.
FRENCH/WEST/VAUGHAN EXPANDS HEALTH CARE PRACTICE WITH ACCOUNT WIN
RALEIGH, N.C. (January 29, 2008) French/West/Vaughan (FWV), one of the nations largest independent public relations, public affairs and brand communications agencies, has been selected by Healthy Living Academies to provide PR counsel and execute a comprehensive media relations campaign to raise visibility for the organization. Healthy Living Academies (www.healthylivingacademies.com), based in Cerritos, Calif., was founded in 2004 and is the leading organization of weight loss programs for children, teenagers and young adults. Healthy Living Academies scientifically-based Sierras Solution has the best documented weight loss outcomes of any non-surgical weight loss program, for any age group. FWV will provide media relations support nationally with a focus on local markets where Healthy Living Academies campuses are located.
Pix Power, LLC Signs WDC Media as Agency of Record
LOS ANGELES, Sept. 27 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Pix Power, LLC to facilitate public relations, strategic media relations, and marketing communications. "As a specialist in strategic faith-based media relations, WDC is honored to be named as the agency of record for Pix Power LLC" said Susan Zahn, founding president of WDC Media. "WDC is looking forward to a fruitful campaign that will create heightened brand awareness for our new client." Pix Power LLC has a mission to become the perfect complimentary revenue generating source for non-profit organizations, churches, causes and affinity groups. Pix Power has been developing its unique revenue sharing business model since 2003.
Become an Ekklesia partner
Archbishop of Canterbury Dr Rowan Williams has given an intial positive response to the 'A Common Word' document from Muslim scholars and religious leaders addressed to Christian leaders. Dr Anas S. Al-Shaikh-Ali, Chair of the Association of Muslim Social Scientists, and one of the signatories to the letter, presented it to the Archbishop at Lambeth Palace before the weekend. The Archbishop welcomed the letter as a clear reaffirmation of the potential for further development of existing dialogue and common action between Christians and Muslims and other faith communities: “The theological basis of the letter and and its call to “vie with each other only in righteousness and good works; to respect each other, be fair, just and kind to another and live in sincere peace, harmony and mutual goodwill", are indicative of the kind of relationship for which we yearn in all parts of the world, and especially where Christians and Muslims live together.
Xposed! Norman Podhoretz's boobs
Even as Mr Bush must surely have been wrestling with the question of whether it would be on his watch that the decision on bombing the Iranian nuclear facilities would have to be made, the world was hit with a different kind of bomb. This took the form of an unclassified summary of a new NIE, published early last December. Entitled "Iran: Nuclear Intentions and Capabilities", this new document was obviously designed to blow up the near-universal consensus that had flowed from the conclusions reached by the intelligence community in its 2005 NIE. In brief, whereas the NIE of 2005 had assessed "with high confidence that Iran currently is determined to develop nuclear weapons", the new NIE of 2007 did "not know whether [Iran] currently intends to develop nuclear weapons". In fact, the headline finding of the 2007 NIE was that Iran had ceased its nuclear weapons program way back in 2003, even more damaging for the 2005 assessment.
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