| SCI FI Channel Names Howe President
NEW YORK, January 17: Dave Howe, currently the general manager and executive VP of SCI FI Channel, has been named president of the NBC Universal-owned network. Howe will oversee original development, programming and marketing, global brand strategy and market development, strategic planning, media relations and SCI FIs recently launched public affairs initiative, Visions for Tomorrow. He will also oversee SCI FI Magazine and SCI FI Digital, the division that operates SCIFI.COM, SCI FI Pulse and DVICE.com. Additionally, Howe is tasked with launching a new global brand identity for SCI FI and driving the brands expansion and diversification strategy beyond broadcast and digital media. The company has plans to expand into new areas such as video gaming, mobile, licensing and merchandising and the youth market.
Goodbye, Retainers
After months of waiting for articles about her company to appear in newspapers and magazines, Ada Polla Tray began to ask herself exactly what she was paying her public relations firm to do. Tray launched the U.S. arm of her family's Swiss skin care company, Alchimie Forever, in Arlington, Virginia, in 2003. Eager to generate buzz, she soon hired a PR firm that promised meetings with editors, celebrity endorsements, and coverage in Us Weekly, Vogue, and Esquire. The proposition was so alluring that Tray agreed to pay the firm a $2,000 monthly retainer. It was a huge cost, but she figured it was worth it. She was wrong. Seven months and $14,000 later, the firm had gotten mentions of Alchimie's skin care products, which are sold in boutiques, spas, and doctors' offices, in only a few lesser known publications, including New York City magazine Gotham.
Faked wildfires briefing costs US official his job
A US administration official has been left without a job after a fake press conference staged in response to the California wildfires. John Philbin, who was chief of public relations for the Federal Emergency Management Agency (Fema), held a televised news briefing last Tuesday at which questions were posed by junior agency staff, rather than journalists. He had been due to take over as media chief for the US's top intelligence official yesterday, but he has lost his new job before even taking office, the New York Times reported. Reporters had been invited to the Fema press conference, but they were given just 15 minutes' notice and could only access the meeting by a telephone line, which allowed them to listen in but not ask questions. .
Winners of the coveted 2007 Award for Political Incorrectness
The Duke lacrosse case represents an enduring failure of the American mainstream media. Not only did the New York Times, CNN, USA Today, and other outlets neglect their duty to provide balanced and factual coverage of the case. Worse, they became the public relations arm of a sleazy prosecutor named Michael Nifong. As so often happens in rape cases, the media featured lurid accusations made by an anonymous victim, all the while omitting the word "alleged" and failing to offer the defendant the opportunity to present his side of the event. In the Duke case, it was the Raleigh News and Observer that led the headlong rush to judge. Its March 25, 2006 issue featured a front-page five-column article with the headline: "Dancer Gives Details of Ordeal: A Night of Racial Slurs, Growing Fear, and, Finally, Sexual Violence." Media sensationalism doesn't get much worse than that.
Robert Grupp Installed as President of IPRA, The Global Network of ...
NEW YORK, Jan. 24 /PRNewswire/ -- The International Public Relations Association (IPRA) today installed Robert W. Grupp as its President. Grupp brings 30 years of public relations experience to IPRA, with special expertise in international corporate communications. IPRA is an association of nearly 1,100 individual public relations executives in 100 countries. As President of IPRA, Grupp's role is to expand the organization's global network and to advance the public relations profession in both established and emerging markets. Public relations education, ethics, transparency, and demonstrating and measuring the value of public relations to companies and organizations are central themes in IPRA initiatives. In remarks today to more than 100 leaders of the public relations community, Grupp said his leadership priorities include improving communications with members, publicly promoting the public relations profession, international member recruitment and retention, and providing intellectual leadership to the profession.
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