| Pix Power, LLC Signs WDC Media as Agency of Record
LOS ANGELES, Sept. 27 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Pix Power, LLC to facilitate public relations, strategic media relations, and marketing communications. "As a specialist in strategic faith-based media relations, WDC is honored to be named as the agency of record for Pix Power LLC" said Susan Zahn, founding president of WDC Media. "WDC is looking forward to a fruitful campaign that will create heightened brand awareness for our new client." Pix Power LLC has a mission to become the perfect complimentary revenue generating source for non-profit organizations, churches, causes and affinity groups. Pix Power has been developing its unique revenue sharing business model since 2003.
ITEX Corporation Retains Two Top Chicago Marketing Firms to Expand ...
BELLEVUE, Wash., Jan. 24 /PRNewswire-FirstCall/ -- ITEX Corporation (OTCBulletinBoard: ITEX) , The Membership Trading Community(SM), a leading marketplace for cashless business transactions in North America, today announced it had retained two top Chicago marketing firms -- The Goodness Company and Sigale Public Relations -- to provide additional professional assistance to its franchisees in the rapidly expanding Chicago region by promoting member registrations. The Goodness Company will assist and support the ITEX franchise network in building their local businesses. The Goodness Company will begin by creating instrumental PR tools such as a PR Tool Kit and Press Kit, and will direct a monthly franchisee conference call in addition to developing tips on how to help franchisees secure optimal public relations and publicity for their businesses.
De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
Israel SEO Internet Marketing To Specialize In Real Estate
Jerusalem ----September 16...... Leyden Communications (Israel), Israel's most experienced and respected Internet Marketing, Internet PR and SEO (search engine optimization) organization has announced that it will expand it's Internet marketing and SEO activities in New York, Europe and Israel to include real estate. "Since 1995, Leyden Israel SEO Internet marketing has served many industries including public relations, advertising, hi-tech, Jewish non-profit, venture capital, b2b, jobs, employment, Israel governmental public affairs, consumer business, foods, tourism and travel, foreign markets, banks, commerce, telecommunications, special events, start-ups, investment, computers, Internet, education, medical, legal, health care, textiles, automotive, celebrities, entertainment, crisis communications, reputation management and real estate," said Joel Leyden, CEO of Leyden Communications (Israel).
SCI FI Channel Names Howe President
NEW YORK, January 17: Dave Howe, currently the general manager and executive VP of SCI FI Channel, has been named president of the NBC Universal-owned network. Howe will oversee original development, programming and marketing, global brand strategy and market development, strategic planning, media relations and SCI FIs recently launched public affairs initiative, Visions for Tomorrow. He will also oversee SCI FI Magazine and SCI FI Digital, the division that operates SCIFI.COM, SCI FI Pulse and DVICE.com. Additionally, Howe is tasked with launching a new global brand identity for SCI FI and driving the brands expansion and diversification strategy beyond broadcast and digital media. The company has plans to expand into new areas such as video gaming, mobile, licensing and merchandising and the youth market.
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