| De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
Harding news item attracts media interest
A public relations news item entitled "Safe Ways to Get Back in Shape" attracted a great deal of media interest, according to Gary Cuneo of the Foundation for Chiropractic Progress (F4CP). The news item was released in late January and was picked up across the country. Much of the interest was from community newspapers, says Laura Carabello, principal of CPR, the marketing communications firm handling public relations for F4CP. The news release generated 128 newspaper articles in 18 different states, with a readership of almost 3 million. Carabello said, "Based on clippings … this release has appeared in 12 of the top 50 markets, 19 of the top 100 markets, and 28 of the top 300 markets." The news item advised readers to "take their time getting back into an exercise routine, otherwise they risk injury." Quoted was Gerard W.
Visionary Dr. Pete Sulack and Matthew 10 International Ministries Name ...
LOS ANGELES, Oct. 25 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Dr. Peter Sulack and Matthew 10 International Ministries to facilitate public relations, strategic media relations and marketing communications. "As specialists in strategic faith-based media relations, WDC Media is honored to be named as the agency of record for Matthew 10 International Ministries and its founder Dr. Peter Sulack," says Susan Zahn, CEO of WDC Media. Our firm is looking toward a fruitful campaign that will heighten the brand awareness and compassionate ministries of our new client," said Zahn. "Dr. Pete Sulack is a visionary minister who through his Matthew 10 International ministries has already begun to reach tens of thousands in the near east with the message of hope and redemption through the Gospel of Jesus Christ," says Zahn.
Pix Power, LLC Signs WDC Media as Agency of Record
LOS ANGELES, Sept. 27 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Pix Power, LLC to facilitate public relations, strategic media relations, and marketing communications. "As a specialist in strategic faith-based media relations, WDC is honored to be named as the agency of record for Pix Power LLC" said Susan Zahn, founding president of WDC Media. "WDC is looking forward to a fruitful campaign that will create heightened brand awareness for our new client." Pix Power LLC has a mission to become the perfect complimentary revenue generating source for non-profit organizations, churches, causes and affinity groups. Pix Power has been developing its unique revenue sharing business model since 2003.
ITEX Corporation Retains Two Top Chicago Marketing Firms to Expand ...
BELLEVUE, Wash., Jan. 24 /PRNewswire-FirstCall/ -- ITEX Corporation (OTCBulletinBoard: ITEX) , The Membership Trading Community(SM), a leading marketplace for cashless business transactions in North America, today announced it had retained two top Chicago marketing firms -- The Goodness Company and Sigale Public Relations -- to provide additional professional assistance to its franchisees in the rapidly expanding Chicago region by promoting member registrations. The Goodness Company will assist and support the ITEX franchise network in building their local businesses. The Goodness Company will begin by creating instrumental PR tools such as a PR Tool Kit and Press Kit, and will direct a monthly franchisee conference call in addition to developing tips on how to help franchisees secure optimal public relations and publicity for their businesses.
Gay Christian group criticises new equality commissioner
A gay rights group has compiled a dossier criticising the record of one of the UK's newly appointed equality commissioners, Joel Edwards. The Lesbian and Gay Christian Movement (LGCM) said Edwards had a history of "agitating against the full inclusion of the lesbian, gay, bisexual and transgender (LGBT) community under equality law". The group was today printing a 10-page document on the appointment of Edwards, leader of the Evangelical Alliance, to the Equalities and Human Rights Commission (EHRC). .
Committee appointments work for Mississippi Delta
He's never going to be able to dominate the process, but he may be able to give a voice to Democrats who otherwise would have been marginalized and forgotten in the halls of the Capitol.Had McCoy given chairmanships to Republicans, they might have spoken more kindly of him. The truth is that McCoy's hardline response to the GOP/ "conservative Democrat" coup attempt was good politics and good policy.It was good politics because this wasn't just gentlemanly competition for a leadership post. Rather, it was a partisan attempt by the GOP and its fellow travelers to take complete control of the legislative process. The Republican use of an ambitious fellow traveler like Jeff Smith was a sign of contempt for McCoy and his supporters. It was as though the Republicans said, "We don't even need to field a candidate to take you down.
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