Global Marketing Public Relations

 

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SCI FI Channel Names Howe President

NEW YORK, January 17: Dave Howe, currently the general manager and executive VP of SCI FI Channel, has been named president of the NBC Universal-owned network.

Howe will oversee original development, programming and marketing, global brand strategy and market development, strategic planning, media relations and SCI FIs recently launched public affairs initiative, Visions for Tomorrow. He will also oversee SCI FI Magazine and SCI FI Digital, the division that operates SCIFI.COM, SCI FI Pulse and DVICE.com.

Additionally, Howe is tasked with launching a new global brand identity for SCI FI and driving the brands expansion and diversification strategy beyond broadcast and digital media. The company has plans to expand into new areas such as video gaming, mobile, licensing and merchandising and the youth market.


J.D. Power and Associates Reports: In a Year Filled With Frustrations ...

WESTLAKE VILLAGE, Calif., Nov. 13 /PRNewswire-FirstCall/ -- As frustrations mount for travelers in a year fraught with a record number of flight delays, customer satisfaction with rental cars has declined considerably, according to the J.D. Power and Associates 2007 Rental Car Satisfaction Study(SM) released today.

Now in its 12th year, the study measures overall customer satisfaction with renting cars at airports by examining six factors (listed in order of importance): costs and fees, pick-up process, rental car, return process, reservation process and shuttle bus/van. Overall satisfaction drops from 767 points on a 1,000-point scale in 2006 to 750 in 2007.

"The decline in customer satisfaction with rental cars is indicative of a general decline in performance throughout the travel industry in 2007 -- from airports to airlines to hotels," said Jim Gaz, senior director of travel and entertainment at J.D.


De Beers Cuts Marketing Budget, Concentrating on male Consumer

De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.


5 automated traffic signal sites planned

The copyright laws prohibit any copying, redistributing, retransmitting, broadcasting or repurposing of any copyright-protected material.
EQUAL HOUSING OPPORTUNITY
PUBLISHER'S NOTICE: All real estate advertised in this newspaper is subject to the Federal Fair Housing Act of 1968 and the Tennessee Human Rights Act which makes it illegal to advertise "any preference, limitation or discrimination based on race, color, religion, sex, handicap / disability, familial status, or national origin or an intention to make any such preference, limitation or discrimination."
This newspaper will not knowingly accept any advertising for real estate which is in violation of the law. Our readers are informed that all dwellings advertised in this newspaper are available on an equal opportunity basis.


County surveys businesses to gauge trucking restriction impacts

Humboldt County officials want to know how U.S. Highway 101 restrictions, which prevent national industry standard trucks from venturing north of Leggett, are impacting area businesses and the economy.

The Humboldt County Community Development Services' Division of Economic Development began soliciting input from area industry leaders last week to help quantify the economic effects of the restrictions.

The federal Surface Transportation Assistance Act passed in 1982 allows trucks larger than California's laws permit to travel the nation's interstate and other primary routes, but restrictions on U.S. Highway 101 and Highway 299 are keeping the trucks out.

The online survey targets industry leaders, but Jacqueline Debets, economic development coordinator with the Economic Development Division, said the restraints affect not only retailers and manufacturers, but anyone who ships anything in or out of the North Coast.


Rating the presidential candidates' values of freedom

It was much more concentrated among top earners before World War II. Indeed, middle- and lower-income families fared best during the Reagan boom years, 1982-89. Today's poor are tomorrow's rich, and vice versa, thanks to economic mobility, not government aid. These are facts, except to Mrs. Clinton, who sees instead oppression, stagnation and inequality in order to justify the laying on of government's heavy hand with its incentives funded by other peoples' tax money and its disincentives of regulation and penalties. Rather than recognize that government subsidies and mandates drive up education and health care costs, Mrs. Clinton prescribes more of the same. The hubris of this government-centric, top-down approach leads her campaign to proclaim that: "Hillary would transform our economy," as if government dictates and redistribution of wealth are effective and beneficial.


Porter County news briefs

The public can experience cutting-edge applications of virtual reality technology at an open house Thursday of Valparaiso University's Scientific Visualization Laboratory.Tours of the lab begin at 6, 6:30, 7 and 7:30 p.m. and include viewing an array of applications in virtual reality.There is no charge to attend, but groups of six people or more are asked to make arrangements by calling (219) 464-5185 at least two days in advance.Organized groups such as class field trips, church youth groups and scouting groups are welcome to schedule a tour.Visitors will see 3-D electromagnetic fields, explore anatomy models and look at 12-foot-wide DNA molecules, with professors and students on hand to answer questions. Visitors also will have the chance to play 3-D Pong and CAVE Quake.The laboratory is located in Gellersen Center, Room 182, on the southeast corner of campus, off U.S.


Mitt Romney wrestles with the electability issue

Electability. For Republican voters, that's the final test.

Democrats will nominate Hillary Clinton or Barack Obama. Of the two, Hillary is less objectionable. This nation will remain at war through the administration of the next president. Hillary, despite her pandering to the party's hotfoot-to-run wing and rhetoric that tracks the polls, is less likely to blunder into stupid foreign policy mistakes.

Neither she nor Obama is the president I'd have seated across from Mahmoud Ahmadinejad or some other nuclear-weapon-obsessed strongman. The prospect is unsettling of a president who appears to believe that our problem with evil men and regimes is that we've just not found the right syntax to describe ourselves and our vision in a way that will neutralize their desire to kill us.



 

 

 

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