| De Beers Cuts Marketing Budget, Concentrating on male Consumer
De Beers is cutting its U.S. marketing budget, forcing the layoff of 11 employees working on the Diamond Trading Co. (DTC) account at advertising firm JWT, National Jeweler reports. Sally Morrison of the Diamond Information Center confirmed to National Jeweler that the cutbacks are related to the perception that the United States is headed into a recession, and that 2008 is expected to be a tough year for everyone. As a result, De Beers is refocusing its efforts to concentrate on the male consumer; the company's "beacon" products, such as Journey diamond jewelry and three-stone rings, won't include anymore female-targeted advertising. Morrison confirmed that the loss of advertising would be counteracted by more public relations, and that those employees impacted were not senior level. The news is the latest in a string of bad news for the jewelry industry as a whole, as De Beers always has been known for its robust advertising campaigns.
Israel SEO Internet Marketing To Specialize In Real Estate
Jerusalem ----September 16...... Leyden Communications (Israel), Israel's most experienced and respected Internet Marketing, Internet PR and SEO (search engine optimization) organization has announced that it will expand it's Internet marketing and SEO activities in New York, Europe and Israel to include real estate. "Since 1995, Leyden Israel SEO Internet marketing has served many industries including public relations, advertising, hi-tech, Jewish non-profit, venture capital, b2b, jobs, employment, Israel governmental public affairs, consumer business, foods, tourism and travel, foreign markets, banks, commerce, telecommunications, special events, start-ups, investment, computers, Internet, education, medical, legal, health care, textiles, automotive, celebrities, entertainment, crisis communications, reputation management and real estate," said Joel Leyden, CEO of Leyden Communications (Israel).
Sean 'Diddy' Combs Forms Groundbreaking Strategic Alliance With World ...
Diageo, the world's leading, spirits, wine and beer company, today announced a groundbreaking strategic alliance between Sean "Diddy" Combs and Ciroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Combs.
"Sean Combs has a proven track record of developing high-end brands and we expect his alliance with Ciroc to follow suit," said Debra Kelly-Ennis, Chief Marketing Officer, Diageo North America. "We are confident that Sean and his team are the right partners to further enhance the luxury profile of Ciroc."
As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
Thursday, January 24
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Hip-Hop Rumors: Lauren London & Mos Def? Ja Rule to Ret...
BBP said the police dept. in Milwaukee hire just about anybody and they don't do very much investigating…unless it's a traffic ticket. ILLSEED'S QUICKIES! YOOOOO…Amanda Diva is now on the Lupe Fiasco tour! Don't forget, we were one of the first to have this young babe in the spotlight. Check her video HERE! How did G.W. get a standing ovation at the thing he did last night? WOW. They are calling him a “polarizing figure." That's like saying Frank Miller is a good artist – understatement! People are sheep! Common and Serena are still reportedly going strong. I stand SO corrected. Forgive me. Lala and Carmelo are not expecting a new baby. Shoutout to Bossip. Carmen Slowsky? Google that name and see what comes up.
Qualtrax Inc. releases new software version
Qualtrax Inc., a wholly owned subsidiary of CCS-Inc. in Christiansburg, has released a new version of compliance software. Called Qualtrax 4.0, the software aims to automate and simplify document management, workflow tracking and business and manufacturing process control. "Version 4.0 offers new functionality and has great growth potential because of the new architecture," CCS-Inc. President and Chief Executive Officer Marty Muscatello said in a news release. "With organizations everywhere facing more stringent quality and safety regulations, Qualtrax is poised to help make compliance with these regulations part of a successful business strategy." Lynchburg company affiliates with Tech's CRC Advanced Manufacturing Technology Inc.
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